DAY 1: HEADSPACE

How to Reprogram Your Mind to Reduce Stress by 14% in Just 10 Days

The Technique is Incredibly Simple — And You Can Start Using it Today.

You don’t have to be a brain surgeon, and you don’t have to be a monk.

All you have to do is listen to an audio recording and follow along. (You can do this in your room, on the subway, or in the car on your lunch break.)

You might think you’re doomed to deal with anxiety and stress forever. You might even have trouble doing your job or having fun with friends because you’re so anxious.

But — as you’ll learn in this letter — you’re not doomed.

Science has shown you can actually reprogram your mind to reduce stress and anxiety and start sleeping better, too.

It Feels Like A 50-Lb Dumbbell On Your Chest.

Doesn’t it?

Or maybe it feels like you have so many thoughts in your mind that you can’t decide what any of them mean. You don’t know which ones are true and which ones are false.

So you chase them around, trying to determine the difference. And then — once you finally do get your “answer” or find some peace, your mind comes up with another problem to solve.

It Feels Like An Endless Cycle.

And you’re not sure if you’ll ever be free of it.

That’s the problem with anxiety and stress. They turn you into a prisoner of your own mind. And no matter how bad you want to get out — to go through a single day without worrying, to get one restful night’s sleep — it makes you feel powerless.

Is There Anything You Can Do?

Your anxiety would tell you the answer is “no.” He’ll tell you that he’s here to stay. And you’ll have to deal with him for the rest of your life.

I’m here to tell you he’s a liar.

Your Anxiety Has Been Lying To You.

If you think about it, you’ll realize the human brain has evolved to keep you alive. It’s why you feel a rush of adrenaline when you’re walking down a dark alley at night.

You know there’s potential for real danger.

But sometimes your brain can be overactive. It sends you signals that indicate there’s danger even when there’s not.

It’s why you can be just as nervous about starting a conversation with a cute stranger as you can be about finding a snake in your garden.

But You Can Change Your Brain.

Have you heard of something called “neuroplasticity?”

It means that your brain changes based on what it experiences. So, if your brain experiences anxiety, stress, or fear constantly — that becomes its default state.

So if you want to reduce stress and anxiety, you need to reprogram your brain by helping it experience less anxiety, stress, and fear.

But how do you do that?

In short, you do the opposite of what you’ve been doing.

Why Doing The Opposite Works.

Here is what you’ve probably been doing:

Step 1: Stressful thought appears

Step 2: You chase the thought down the rabbit hole

Step 3: You fall into a pit of anxiety, stress, and fear

Step 4: You believe that, if you continue thinking through the problem, you will find a solution

Step 5: Your mind continues to thrash about, looking for an acceptable answer to make the anxiety go away

Step 6 (optional): Your mind finds an answer. It feels at peace.

Step 7 (optional): Your mind creates a new stressful thought.

Step 8: Repeat the process

To reprogram your mind and reduce your anxiety and stress, you have to introduce a new pattern.

Step 1: Stressful thought appears

Step 2: You notice the stressful thought

Step 3: You come back to the present moment.

But this can be scary. Your anxiety will tell you that you NEED to find an answer RIGHT NOW. But again, he’s lying.

But it’s hard to realize that without the right guidance, and it’s very easy to fall into old patterns and end up back down the rabbit hole.

With The Right Guidance, You Can Train Your Brain To Follow A Healthier Pattern.

That’s what Headspace does.

It’s a guided meditation app that walks you through the exact steps you need to follow to reprogram your brain to experience less stress and anxiety — and more peace and happiness.

It Works.

In 2018, a study using Headspace in the workplace showed “a 46% decrease in distress and a 31% reduction in negative feelings” after just 8 weeks of use.

You might think meditation is just for monks or hippies, but that’s no longer true. Even “companies like Goldman Sachs and the Dana-Farber Cancer Institute have bought package subscriptions for employees.”

Can You Imagine?

Waking up in the morning without heart-pounding anxiety…

Having the courage to stop running from your mind or chasing down the problems it creates…

Feeling relaxed and at-ease on a daily basis…

You Can Start Today For FREE.

Your first 10 days of Headspace are 100% free.

During those 10 days, you’ll get access to 10 unique training sessions designed to teach you the basics of meditation — the practice that will help you reprogram your mind for less stress and anxiety.

If you’re skeptical, I understand. But what do you have to lose?

It’s been shown that Headspace can reduce stress by 14% in just 10 days. Your first session will only take 10 minutes. And for 10 days, you can get a taste of what it would feel like to take control of your mind and your life again.

If, after those 10 days, you decide it’s not for you, then delete the app and move on.

But if this could be the technique that helps you start over, that gives you a new, more positive, healthier perspective on life, why wouldn’t you take it?

After The 10 Days Are Up...

If you realize the power of the meditation techniques in Headspace, you can sign up for a full membership after the first 10 days are up.

That’s when you’ll get access to meditation training about:

• Anxiety

• Stress

• Depression

• Sleep

• Sadness

• Regret

• Self-esteem

• Happiness

• Kindness

• Generosity

• Motivation

• Concentration

• And much more

You also get access to SOS sessions for those moments when the anxiety feels like too much to handle.

In just 3 minutes, these SOS sessions give you the guidance you need to pull yourself back into a more peaceful, calm state of mind.

Headspace Can Help.

With over 350 hours of guided meditations and over 30 meditation “packs” that teach you how to address specific problems or situations in your life, Headspace can give you the tools you need to take control of your mind and your life again.

Try It Today.

Click the button below to get your free 10-day trial of Headspace and start reprogramming your mind for more peace, more happiness, and less anxiety and stress.

Will You Take Advantage Of The Opportunity?

Now, you know your mind has been unconsciously programmed to make you experience stress, anxiety, and fear — even when it’s not helpful or necessary.

You know that you have the ability to change it.

And you know exactly what you can do to start making that change today.

Will you take advantage of the opportunity?

Or will you continue on the path you’re on? Experiencing unwanted anxiety, not being able to be fully present when talking with friends or family, tossing and turning in bed at night — wishing you could fall asleep…

The choice is yours.

Click The Button Below To Get Your Free Trial Of Headspace.

[Try Headspace today]

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ANALYSIS

Today’s sales letter went well. It was a bit of a grind, as I didn’t get too much sleep last night (Halloween shenanigans).

It’s made me realize that, not only will I have to follow a structured process to make this work, I’ll have to stick to a strict schedule as well.

Product

I wrote about Headspace today. It’s a product I absolutely love, and one that I’ve been raving about for years.

It helped me come off of antidepressants, and it is legitimately one of the things that keeps me sane. It’s an integral part of my self-care, and I think everyone should do it.

Who is the Customer?

I found an article that mentioned Headspace’s user base is pretty much split down the middle in regard to gender. Beyond that, there’s a pretty even distribution age-wise from 18 - 65.

So, my audience was broad.

In general, I identified them as people whose anxiety and stress are so severe that they’re interfering with their ability to enjoy life, perform at work, and get a good night’s rest.

My belief is that, only once people get to this level of pain will they be willing to do something about it.

Customer Level of Awareness

I assumed (maybe wrongly — not sure) that the customer knew little about meditation, other than that it’s for Buddhists or hippies.

Essentially, they are problem-aware, but not solution-aware.

One of the things I did in the letter was try to bring meditation down to a level they could resonate with — one that was more logical than emotional or spiritual.

Big Idea + Rationale

The big idea is something I picked up from the Headspace website that they emphasize pretty heavily.

Neuroplasticity — the idea that you can literally reprogram your brain with experiences.

Someone who experiences a high level of anxiety on a regular basis is essentially reinforcing that mental pattern.

So, the idea of meditation is to provide a safe, relaxed environment to reprogram the brain to experience less anxiety.

Headspace essentially holds your hand and guides you through the reprogramming process (using meditation).

Big Promise + Rationale

The big promise is that, by using Headspace, they’ll get everything they need to reprogram their brain to experience less stress and anxiety.

Lessons Learned

Overall, I’d say today’s letter was “decent.”

There were a lot of places I could have been more specific — especially with the pain points. I could have drawn a much better picture of that stuff.

I also think I could have been more specific about how Headspace helps and how it’s the best solution.

Overall, I think the big idea behind the letter is solid.

And I really like that I was able to position meditation as the means of reprogramming the brain. I think that angle is likely to resonate with an audience who is unfamiliar with the practice and bring it to a level that’s a bit more scientific and easier to conceptualize than sitting cross-legged saying “ommmm” repeatedly.