EMM00: "What The Heck Is Email Marketing Motivation?"

Email Marketing Motivation is a free weekly publication that helps personal brands write better emails, so they can earn more money from their email marketing.

Here's how it works:

Every Friday, I'll share one short piece of high-quality writing (generally 1,000 words or less). Then, I'll analyze it and share 2 things with you:

1) Lessons we can learn from the piece

2) How to apply those lessons to your email marketing ASAP

And here's the part I'm most excited about:

This is NOT an "email breakdown" series.

While I loooove email breakdowns (see here, here, here, here, and here), I wanted to do something different with Email Marketing Motivation.

See...

One of the best ways to become a better writer is to read good writing.

It's this weird osmosis thing where, the more good writing you read — the more good writing you write.

… or something like that.

I've known this was true with copywriting for years. The more good copy I read...

The more good copy seemed to effortlessly flow out of my furious little fingers.

But somewhere along the line — Cole Schafer convinced me that this wasn't just true with copywriting, but with creative writing too.

The more creative writing I read — things like novels and memoirs...

The better I got at writing emails to my list.

I think this can be a secret weapon for personal brands when it comes to their email marketing.

The better you get at writing, the better your emails will become…

The better your emails are, the more your readers will connect with them…

The more your readers connect with your emails, the more likely they are to trust you…

And the more they trust you, the more likely they are to buy your products.

But let me be clear:

This isn't just about the money.

Writing better emails and developing a genuine connection with your audience is a lot of fun too.

It makes email marketing not just more profitable — but more fulfilling.

You'll realize there are real people out there reading your emails and that they value what you have to say.

They'll pay attention to your email marketing because they genuinely enjoy reading your emails.

And to me, that feels a lot better than blasting people with promotions and hoping they buy.

So, in Email Marketing Motivation, we'll focus on helping you become a better writer.

And we won't just do it by looking at emails…

We'll do it by looking at ALL types of writing.

Sometimes the piece will be creative writing — fiction, personal essays, hell, maybe even a poem every now and then if I'm feeling wild.

Other times it will be copywriting — maybe an email, a section on a sales page, a landing page, who knows.

And sometimes it will be nonfiction — something I've read in a self-improvement article or book or what-have-you.

This variety is intended to do 2 things:

1) Keep you on your toes.

Email Marketing Motivation will be fun, because you'll never know what sort of content I'll be sharing each week.

The only consistent theme will be this:

Each episode of Email Marketing Motivation will help you write better, more engaging emails to your list…

So you can develop a more genuine connection with your readers and earn more money for your business.

2) Give you creative freedom.

Good writing takes many different forms.

While there are certain principles you should follow if you want to write effective direct response copy (use simple words and phrases, speak to pain points and desires, etc.)...

If you're a personal brand — you also get some creative freedom to develop your own unique brand voice and style.

So my hope is that, by sharing different types and styles of writing… I'll help you narrow down what you want YOUR style to be.

So, saddle up.

And click the button below to see all the issues of Email Marketing Motivation.