does this make me famous?
Photo by Rocco Caruso on Unsplash
This was originally published as an email to my list. If you want to join (and get a free email copywriting ebook in the process)…
Something cool happened last Friday.
I was at TCCIRL, listening to Justin Blackman give a talk on creativity.
If you’re not familiar with Justin, here’s what you should know about him:
He’s known as The Brand Ventriloquist, and he once wrote 10,211 headlines in 100 days.
He’s also just a really good dude.
Anyway, Justin was talking about how, when given total creative freedom…
We often end up creating something unremarkable — something just like what other people are making.
But when we have constraints or guidelines, like a limited amount of resources or options…
We can get really f*cking creative.
And toward the end of Justin’s speech, something awesome happened.
He was giving examples of copywriters who have used creative constraints in their work.
He mentioned Stefan Georgi…
Who is one of the most successful copywriters alive right now and has sold hundreds of millions of dollars worth of products with his sales letters.
He talked about Rob Braddock…
Who is an incredible financial copywriter and has written multiple million dollar promotions within his first few years as a copywriter.
And…
HE MENTIONED ME and how I once wrote 29 sales pages in 29 days…
Which seems a little puny compared to the millions of dollars Stefan and Rob have generated. But nonetheless, I was pumped AF.
Thankfully, Justin mentioned me second — and not last — because I needed a moment to pick my jaw up from the table and snap this picture.
Does this make me famous?
I don’t think so, but it was pretty damn cool.
So what’s the takeaway lesson?
Do cool stuff.
Give people a reason to mention your name from the stage.
If I didn’t slog through the process of writing 29 sales pages in 29 days, I wouldn’t be writing this to you now.
Creating content is important. Being consistent is important.
But content is best when it’s unique. When it’s entertaining. And when it gives you a reason to be mentioned alongside people who are operating at the highest levels in your field.
So don’t just “create content…”
Create content that’s worth talking about.
Truthfully, this is something I still need to work on. But nonetheless, it’s a good thing to keep in mind.
Robert