The Great Can Opener Fiasco of 2020…
As you may or may not know:
I am a single dude in my 20s. Which means my diet is… let’s call it:
“Simple.”
Last week, I was making lunch:
Canned chicken, balsamic vinegar, garlic powder, dill weed, grated cheese, cherry tomatoes.
Basically, I mix up the chicken, balsamic, etc. and drop the tomatoes on top.
Is it fancy? Hell no.
Is it good? It’s pretty good.
Over the past few weeks, I’ve been having a battle with our can opener. It’s a real sonofabitch, because it looks like it should work just fine…
Only it doesn’t. At all.
It’s called a “can opener,” but you literally have to pray to the gods, click your heels three times, and make sure Saturn is in proper alignment before this piece of garbage will actually open a can.
And on this day — I decided I’d had enough.
I pulled my phone out of my pocket, searched Amazon for “electric can opener,” and ordered the one Amazon recommended. Right then and there.
I used it yesterday while making the above canned chicken concoction. And let me tell you:
I have never gotten so much joy out of using a can opener.
I was downright elated watching this brand-new electric can opener effortlessly slice through a can of chicken like salt bae slices through steak.
But the reason I get so much joy from the new can opener is because I had finally admitted to myself the old one was no longer cutting it.
(Jesus, what a pun.)
Point being:
If you want to sell a can opener… or anything for that matter…
You have to show your customer that their current situation is:
1) Not working for them, and
2) Capable of being improved (with your product).
This is why the classic PAS (Problem — Agitate — Solution) copywriting framework works so well.
You point out the reader’s problem. Show that their current situation is definitely not working. And highlight your product as the solution.
Simple. And effective.
So effective, in fact, it even works for can openers. ;)
Robert
This was also published as an email to my list. If you want to join…