wanna see a landing page I wrote?
Last year, I did a lot of work with a fantastic marketing agency called Magic.
While working with Magic, I met a graphic designer named Kerin Gaydou.
Last August, Kerin reached out and asked if I wanted to write copy for a project she was working on.
The client was an Australian company named Lever - Transfer of Learning, who helps employees take what they learn in training and apply it back on-the-job.
You know how, whenever you go to an event or a conference for work, you learn something new and you think...
"Wow this is gonna be soooo helpful for xyz!"
... and then by the time you get home and go back to work, you have completely forgotten about that thing you were so excited about?
Lever fixes that.
They do it through 1-1 coaching and through an AI coaching technology called Coach M.
I told Kerin I was interested. And she connected me with Emma Weber -- Lever's founder & CEO.
We had an intro call, then I sent her a quote, explained my process, and shared some samples.
I also told her that most of my experience was in the B2C space, so my style is fairly casual and straightforward.
So I'd have to rely on her a bit to make sure I wasn't being too casual.
Emma said she was on-board. So we worked together to:
1) Help me understand Lever's business -- which took me a minute to wrap my head around, and...
2) Make sure the copy I wrote rode the line between professional and fun.
Click here to see the Coach M landing page I wrote for Lever.
Robert
P.S. Both Emma and Kerin are absolute rockstars.
(Kerin designed the Coach M page, if that wasn't already clear.)
So if you're a business owner who wants to help your employees increase productivity and perform better at work...
Go here to get in touch with Lever.
And if you're a purpose-driven brand who wants to use intentional design to tell your story more effectively...