the 1 thing no one tells you about motorcycles

Tell someone you're getting a motorcycle, and you'll hear a lot of things, ranging from:

"That's awesome!"

To...

"You will 100%, without a doubt, DIE on that thing! I hope you're an organ donor!"

Okay -- maybe that second one is a little extreme. But you get the idea.

There's one thing no one tells you when you first get a motorcycle, though:

They're pretty damn inconvenient.

Each day you ride, you have to put on jeans and boots.

Before you get on the bike, you have to put on a jacket, gloves, and a helmet.

And each time you get off -- you have to remove those things.

(Not the jeans or the boots, just so we're clear.)

And if you're like me -- and your hair is a cross between brillo pad and chia pet -- you have to take off your backpack and put on a hat before you go into any public space if you want any hope of being perceived as a respected member of society.

I know it's simple stuff. But when you add in things like taking the cover off the bike...

Putting it back in the house...

And turning on the engine, so it has time to warm up before you take off...

All of this adds 15ish minutes of extra "work" to your day.

I'm not suggesting this is any sort of real problem. Because it's not. But it does illustrate an important point:

The balance between "quantity" goals and "quality" goals.

If the goal is "getting somewhere as quickly as possible..."

(a "quantity" goal)

A motorcycle is a terrible way to accomplish it.

But if the goal is "getting somewhere as fun as possible..."

(a "quality" goal)

A motorcycle is a great way to accomplish it.

And this is bound to be an odd transition, but I think marketing is actually pretty similar.

Here's what I mean:

The things that accomplish quantity goals, like making as much money as possible as quickly as possible...

Aren't always the best things to help accomplish quality goals, like building a brand image you're proud of.

Why?

Because the things that convert people as quickly as possible are likely to be some of the more aggressive direct response marketing tactics...

Which can, at times, feel a little "skeezy."

And the things that help you build a brand image you're proud of are likely to be things like putting out free content and not pushing people to buy things.

The trick is to find the balance between the two.

Because a business needs to make money. And -- let me be clear -- I do NOT believe that selling is bad, at all.

Direct response marketing tactics have their place. And they're very important.

But you gotta use them in a way that aligns with the long-term vision for your brand.

To convert customers and bring in money while maintaining the brand image you want.

It's a tough line to walk, but it can be done.

And if you want any help with it...

​Click here to grab a free 30-minute discovery call with yours truly.